There are lots of places on the web where a site owner can find Zen Cart templates that use their specific organization color scheme and branding. With a help of Zen Cart themes your website may include the colors and branding associated with a certain brand or possibly an established brick and mortar retailer. It is vital to have a standard branding and color scheme shared by all facets of a business.
Surely a web page owner can hire a web designer to give his website a highly customized look, but this has some drawbacks however. Lets discover what they are. The fist point - it's the time required to find the right designer with the needed skill set. Designing for Zen Cart is quite different from designing sites using the more popular HTML and CSS languages.
Also think about the time that it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured quality Zen Cart Themes is certainly the route to take.
The upside to hiring a designer to give your web page a custom look is that you will have an original design that can help your site and business stand out among the countless standard web pages in your market niche. Certainly your web site is often the first opinion a customer has of your business- do not miss this chance!
Please don't ignore the point that a skillfully designed web site instills confidence in your products and helps keep customers on your site, increasing the odds of them making a purchase.